How can we help you?

Entain Partners is the affiliate network for brands owned by Entain plc which enables you to promote brands such as bwin, partypoker, PartyCasino, Sportingbet, Gamebookers, VistaBet and Betboo. You can promote all brands or combinations of them via one account at the same time. The Ladbrokes, Coral and Gala brands which Entain took control of with the acquisition of Ladbrokes Coral Group plc in March 2018 are not currently part of the Entain Partners program. Please visit & to promote these brands.
Entain plc is one of the world's largest sports betting and gaming groups, operating both online and in the retail sector. The Group owns a comprehensive portfolio of established brands; Sports Brands include bwin, Coral, Crystalbet, Eurobet, Ladbrokes and Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala, Gioco Digitale, partypoker and PartyCasino. In addition, the Group owns proprietary technology across all of its core product verticals and also provides this to a number of third-party customers. Entain acquired Ladbrokes Coral Group plc on 28 March 2018 and is now the UK's largest high street bookmaker, with over 3,500 betting shops. The Group is headquartered in the Isle of Man, is a constituent of the FTSE 250 index and has licences in more than 20 countries, across five continents. For more information see the Group's website:

Entain's affiliate program have already seen many affiliates rake in millions. Entain Partners benefit from having the highest earning potential of any online gaming affiliate network. Why? Because Entain brands attract the highest number of players, and having more players increases your potential for affiliate revenue.

You will earn money for every customer who visits us through your affiliate site, registers and wagers. Entain Partners will provide you with all the necessary marketing tools and materials. The specific tools and materials can be easily selected to help you achieve maximum revenue generation. Furthermore, the Entain Affiliate program allows you to move up through the ranks. Your earnings are not limited to the main product because you can also profit from Cross-over Revenue. The more new real money players you attract the higher the remuneration you will receive for your efforts.

Here are top five reasons why you should join Entain partner program

  • Top Sports, Casino and poker brands in the industry
  • We write-off your negative commissions each month on Sports, Casino and Bingo Products
  • Your CPA and revenue share components are calculated separately so there is no netting off revenues against each other
  • Customized ad hoc promotions offered to affiliates
  • Huge selection of creatives in multiple sizes and languages available under our marketing resource section.
It's a relationship between Entain Partners and you - our affiliate. Entain Partners gives you payment rewards on the revenue that your referred players generate via our gaming brands.
You promote one or more of the Entain brands via any online marketing activity or by word of mouth. When you refer real money players to Entain's brands, you will be rewarded for the activities of those players via a percentage payment plan. Entain Partners will supply you with the marketing tools and materials to help you achieve maximum revenue generation.
Absolutely! You can now promote all our world-leading brands - bwin, partypoker, PartyCasino, Sportingbet, Gamebookers, VistaBet and Betboo.
It couldn't be easier to become a Entain Affiliate. Just complete your information in the sign-up form and agree to the general terms and in territory specific terms, where apply.
Entain is committed to ensuring the security of all information and data stored on our systems. We have adopted significant technical and organizational measures to ensure we are fully compliant with EU General Data Protection Regulation (GDPR), which was introduced in May 2018.
Our affiliate network is open to almost anyone who wants to promote Entain's brands. However, we do not cooperate with anybody dealing with websites that contain pornographic or politically related content. The Partner shall guarantee that the material shown on the Partner Website does not infringe any rights of third parties (including copyright and trademark rights, the general right of personality or any other rights) and that the Partner Website does not promote violence, sexually explicit material or discrimination based on race, sex, religion, national origin, physical disability, political content, sexual orientation, or underage commercial material or any further illegal content.
No. There are no sign-up fees or charges for joining.
We hold a list of territories from which we do not accept new player registrations. Affiliates are prohibited from carrying out any direct marketing campaigns in these territories. Please refer to the list of "Restricted Territories" in our affiliate T&C's for details.
All taxes due in connection with any payments to you are your sole liability. You are responsible for complying with the rules, if any, for registering for and paying income tax and similar taxes in respect of your income from this agreement and for collecting and paying the income tax and social security contributions in respect of your staff, if you have any staff. If Value Added Tax (VAT) or any other sales tax or turnover tax is chargeable, you are responsible for complying with the rules, if any, for registering for the tax and collecting and paying tax in the country where the services are provided and you acknowledge that the payments that you receive shall be deemed to include all VAT or sales tax or turnover tax.
We reserve the right to refuse any site that contains objectionable material, including pornography, explicit language or content that infringes our or other third parties' intellectual property or supports violent or discriminatory groups. You can discuss with your account manager (or) write to us at [email protected] to know about your site's eligibility
The Unlawful Internet Gambling Enforcement Act of 2006 prevents us from accepting U.S. consumer deposits for the purpose of betting or wagering. Since we will not able to generate any revenue from US players, we will not be able to pay out any revenue share or CPA payments for users coming from the US.
Yes. Even if you don't own a website, or are not internet savvy, you can still earn revenue by promoting our brands offline. Please contact us at [email protected] to assist you further. For Greek brands, you can only become an affiliate if you have an operating website and you meet the requirement of the "Advertising Service Provider's definition", as described in the national legislation and, those provisions laid down in the decision of the Hellenic Gaming Commission (HGC) No 202/3 /21.4.2016.
No. You can include all of your website URLs when you register as a Entain Affiliate. Later, if you would like to add a new URL, you can do so by creating additional Tracker IDs.
Yes. We offer a choice of payment plans that will enable you to earn unlimited income by promoting the biggest, most successful online Sports, poker rooms and casinos in the industry. As a Entain Affiliate, you will earn revenue for every qualifying real money player (RMP).We offer affiliates two payment options to maximize your earnings:
  1. Revenue share
    As soon as you refer a real money player to any of the brands featured in the Entain Affiliate network, you'll start receiving a percentage of the revenue they generate.
  2. CPA Deal
    CPA Plans are available on request and according to each regions marketing plans.
More details available on our commissions page
No. Once a real money player has registered via one of your Tracker IDs/Bonus codes, he or she is linked to that particular Tracker ID/Bonus code and its associated payment option. You will not be able to switch the payment option attached to your Tracker ID/Bonus code.
We welcome applications from all affiliate (s). Your website will be scrutinized for adherence to our acceptance criteria for partners (Terms and Condition). Once your application is approved, you can start promoting our brands.
After you register, you can choose the brand(s) to promote from Account -> My Brands page.
You can apply to promote any of our world leading brands : Bwin, Partypoker, PartyCasino, Giocodigitale and Gamebookers.

We will notify you of the status of your application via email within 2 working days. Post successful approval you can login and select banners to start promoting.
Entain Partners uses unique Tracker IDs to track your players. When you initially register as a Entain Affiliate, you create your first unique Tracker ID on the Marketing Tools section. You choose your commission plan and the player sign-up bonus offer you would like to promote to potential players. By creating the Tracker ID, you'll ensure that all your referred player and Sub-affiliate activity is automatically tracked to you. Tracker IDs allow us to generate accurate accruals for you.

You can create your trackers and select ad materials in the member's area of your Entain account.

Please follow the steps below:

  • Login to your affiliate account
  • Select "Marketing Tools" and choose the resource type you would like to promote
  • Select campaign, product, brand, deal and currency. In case you have not created any new campaign, select the "Default" campaign name.
  • Select the preferred language from the drop down box.
  • Fill the details on where you are planning to promote this resource type
  • Click on "Get Code"
  • On the next page you will have the Campaign details for the asset you created. Here you will find (among other details): Tracking ID, Brand, Deal, Currency, Size, etc. as well as the Campaign Code and Download link (if applicable). On this page as well you can choose the Tag version (iframe, Javascript or Image basic)
  • Copy the download link and use it on your website.
Entain Partners will restrict the number of trackers you can create initially. If this limit is reached, a message will be displayed in the marketing tools section as and when you attempt to create more trackers. To increase the limit on the number of trackers, please contact your Account Manager.
"Real Money Player(s)" means any person who is attached to your Tracker (or if applicable, your Sub-Affiliate's Tracker) who: (i) has not been a Player with us before; (ii) is not located in a Restricted Territory; (iii) who has made the Minimum Required Deposit; (iv) is accepted as a player under any applicable sign up or identity verification procedure which we may require; (v) has accumulated the required number of LoyaltyPoints indicated on the Website and/or Commissions Page or any other qualifying criteria that has been set for a particular tracker; (vi) has adequately fulfilled any other qualification criteria that we may introduce from time to time. Notwithstanding any other provisions contained elsewhere in this Agreement, we reserve the right to alter the above-mentioned qualifying criteria at any time by virtue of placing notice on the Sites or Website.
Entain Partners' comprehensive reporting suite offers you a reliable and effective way to find out exactly how much revenue you're generating and analyze the effectiveness of your marketing campaigns. These reports are instantly available to view or print whenever you log in, wherever you are.

You will find all the Statistics you need to manage your Affiliate account in the Entain Partners reports section:

  1. Dashboard: A complete overview of your data. You can view data for the last updated date, and for the previous two calendar months. You can also filter the data by Brand, Product, Channel and Currency.
  2. Statistics Report: This report you can view and group by different filters:
    1. Commission: Displays your statistics on a commission and month level. This report can be grouped by Brand or Commission plan as well as filtered by Channel (mobile or desktop).
    2. Campaign: Displays the stats on a campaign level. This report can be grouped by Campaign, Date or Month and it can be filtered by Channel.
    3. Tracker Report: This report allows you to check the activity of your trackers for a specified date range. You can group this data by date, month and tracker and you can filter it by Channel
  3. Monthly Statement: Your monthly statement allows you to look at your activity brand-wise or deal-wise. You can use these statements to find out the revenue generated by your real money players and your sub-affiliates.
Entain Partners receive payment for the previous month's activity within 10 to 15 working days of the subsequent month. We may in our sole discretion impose reasonable restrictions on the frequency and amounts that can be cashed out of your Affiliate Cashier Account for administrative convenience and/or to protect the security of your account. We may, at our sole discretion, elect to withhold payment of those Affiliate Accruals in that calendar month and carry those amounts over so that the Affiliate Accruals for each of the Poker Sites become payable only in the calendar month in which the total amount of Affiliate Accruals generated for the relevant site exceeds EUR 50.
Entain Partners can cash out their monthly Accrual payments through our Cashier (My profile -> Cashier -> Withdraw Funds). You can cash-out using the following cash-out methods: Wire Transfer, Bank Transfer, Neteller, Skrill and Ecopayz
No, we do not allow partial withdrawals. You will have to withdraw your complete affiliate commission (also accumulated from previous months) amount in one go.

All payments are calculated and transferred to cashier only in EURO. Affiliates have the option to cash out in another currency (GBP or USD).Should you wish to cash out in a different currency other than EURO, then the prevalent exchange rate will be applied without any additional charges.

In case you prefer to make a withdrawal in a different currency than your affiliate cashier account currency then funds will be converted with applicable exchange rate by the affiliate's bank.

You can choose your cashier currency to be in Euros, GBP or USD (by default the currency is set in Euros). In order to receive the complete affiliate commission into your account it is advisable to select the same account currency as that of your bank account. This avoids charges associated with currency conversions being applied by your bank. You have option to change your cashier account currency once every six months.
When making a withdrawal, you can select / update your preferred payment method to withdraw your commissions as well as to modify / update payment your details.
Affiliate profile currency is the currency used within the account to display your daily statistics within all relevant report. We mainly support EURO and GBP currency. Currency selection is part of post - registration process upon first login and once selected it cannot be changed
The currency options currently available are Euros and Sterling Pound. You get an option to choose your account currency post affiliate registration process up on first login.
No, account currency can't be changed once selected.

You can change your Affiliate account details, including your password, business and mailing address, company contacts, secret question and answer, etc. in the Update profile / change security question within 'My Account' section.

For security reasons, once you have registered, you will not be able to change the "Login name" and "Beneficiary name" from this section. If you need to make a change to this name, please contact your Account Manager. Please do not register again!

If you remember the answer to your secret question then please use the "Forgot Password?" link to generate a new password using your username/ registered e-mail address (or) write to us at [email protected] and we will be happy to assist you.
Entain Partners will only send you the email information you request. You can choose to unsubscribe from our messaging list by accessing the Update profile / change security question section under the 'My Account' tab in the Members Area and edit your preferences.
Yes. At Entain Partners, our primary goal is to help you maximize your revenue. To support you, we are happy to share our extensive promotional and marketing experience by giving you the materials and tools you'll need to support your marketing campaigns.

We regularly send you content such as press releases, affiliate promotions, general Sports-, Poker-, Casino- and Games promotions. We communicate them via newsletters and on The promos are always up to date and they include all big sporting events from football to tennis, swimming, etc. There are often special bonus offers, great prizes and special deals connected with the promos available.

This provides you with highly valued content and helps you increase traffic on your website. So use this opportunity and take advantage of the huge range of highly qualitative content we provide you with.

You can find marketing materials and tools in the Marketing Tools section.
The Marketing Tools section contains everything you need to support your marketing campaigns,
  • Gif banners
  • HTML5 banners
  • Tracker URL / Text Link
  • Bonus Codes* (where applicable)
  • Logos
  • Campaign Manager
Banner ads are the rectangular or square ads that you see on sites across the web. They can be static (one frame only) or animated (with several frames rotating to tell a story or display different messages). Banners are clickable, meaning that if a website visitor clicks one, they will be re-directed to the site that placed the banner ad, say, Each banner contains a Tracker ID that is invisible to the viewer but allows us to track how many people click on the banner. This ensures that when people click on the banner, register and become a first time depositor, their activity will be tracked to you and you'll earn payments as they play. You'll find a great range of banners available for download in either GIF or HTML5 format in the Marketing Tools section.
As the world's leading online gaming Affiliate network, Entain Partners can offer a wealth of advice that you can use to create more effective marketing campaigns and increase your revenues. Check out the Marketing Tools section or contact us directly - we are happy to help.
Contact us - we can deliver customized creatives that will work for you.

The cookie duration is 30 days. This means we drop a cookie in a player's browser on their first visit to the site that remains active for a 30day period. In the event that a referred player navigates away from our site, providing that they return and register within 30 days, they will still be tracked to your Affiliate Account.

Note that we have "last cookie wins" policy, which means your affiliate cookie will be replaced with a new cookie if the player visits our site using a different affiliate / partner tracking link.

Entain Partners has a five-star support team to help you. Your own dedicated Account Manager is available by email or telephone and will respond within 24 hours (Monday to Friday during business hours). Plus, our Customer Care Team are on hand 24/7.

If you didn't find the answer to your question in our FAQs, please contact us.

We pride ourselves on providing the best possible customer service to every Entain Affiliate. Your feedback, comments and suggestions are invaluable, so please feel free to contact us with your views at any time.